Conversion Rate Optimization: Convert Your Potential Customer into Buyers

Why is conversion rate optimization essential? Conversion rate optimization is the key to converting a higher number of visitors to paying customers. Apparently, you have done whatever steps are necessary to maximize search engine optimization. You have invested in advertisements, and your traffic sites are showing steady growth. But even with these steps, your revenue is not increasing. So it is now time to think of conversion rate optimization holistically.

Observe the customer lifecycle

Even after adopting every tactic you are not getting recurring customers. The visitors you receive have a short term stay in mind. Optimizing your conversions involve taking into account the customer lifecycle. If you optimize each lifecycle stage, you will notice there has been an increase in user engagement from one level to the next. You will see more potential customers are converting into real customers. More customers are renewing, and many existing customers are promoting the brand by been active vocally.

Build strong conversion funnels

Drive as many people as possible to your website. Convert them into a subscriber, lead or customer. Many people will not going to switch immediately if that involves spending money. You have to focus on building strong conversion funnels. People may drop into your website with some specific requirements. Your task is to meet those needs and guide them towards conversion. You need to optimize each stage of the lifecycle for efficient conversion. The customer lifecycle passes through acquisition, activation, retention and revenue phases.

Acquisition

Know the different types of visitors that enter your site. Focus on the solutions available that would be of some benefit to them. If you can cater towards their needs effectively, then you can guide them towards the conversion.

Activation

As soon as a customer discovers some element of value in your product he is activated. Now you have to keep your customer engaged in your product or service. The objective is to retain them as a customer. You should now convert more users by offering them specific actions. So in the retention lifecycle phase, the objective is to optimize calls to action. Users should have a pleasant experience which will make them want to stay.

Retention

Now for better business growth, you should present your customers with the call to action for upgrading product or services. You should provide your customers with an upsell opportunity.

Revenue

Analyze and track which phase has resulted in bringing business value. You should delve deeper into the customer data to analyze these matters. Gather customer information and study the behavioral pattern of the customers. You may discover the way they travel through your website and the points that attracted them. As you observe the route of the progress of the users, you will come to know the paths taken by the users that result in conversions. By delving into customer data, you will come to know the user patterns.

Role of advertisements

Advertisements are important means of converting targeted users into customers. Your conversion rates will be affected adversely if the landing page son your website is not too relevant to your marketing techniques. You should segment your target users and then take action by delivering target message to each segment separately.

Things to remember

It is always a good idea not to stop optimizing even if you are at the top of the funnel. Many conversion points still need to be optimized which will help you get more revenue. You have to take a deeper dig into conversion tests to know the real impact on income. Identify the from the customer data, potential conversion wins. Think of ways to improve on these lines. For higher conversion rate, add segmentation to the conversion rate optimization.

Original Source: http://ppc.org/conversion-rate-optimization-convert-potential-customer-buyers/http://ppc.org/conversion-rate-optimization-convert-potential-customer-buyers/

Affordable SEO Packages Available at EZ Rankings

To get your desired keywords on top rankings, you have to avail SEO Packages in India. Depending on your requirement and specifications, we at EZ rankings have multiple SEO packages that fit your every budget.

Diverse SEO Packages India on offer

No two clients is the same, neither is their requirement and specifications. It is this difference that makes them unique and special. And at EZ rankings, we believe in celebrating this unique ness of our client. As such, we have multiple SEO packages on offer.

Start-up Plan

Our start up plan is perfect for those companies who have just launched their website and wish to test the market. Here, our SEO professionals will offer you the SEO strategy with the ways and means on how they can be implements. In short, the basic support will be offered.

Medium Plan

You have already got a website up and running. All you need now is a good SEO plan that will help you make your mark in the digital marketing field? Well, our medium plan is just what you are seeking. Aimed at small and medium companies, our SEO strategy will help you implement the plan with page rankings and online visibility.

Growth Plan

If you wish to target a wider section of the buyers and have plans to re-launch the website, go for our Growth Plan. A meticulously planned strategy that gives your company website a proper online presence with brand awareness and brand recognition as the by-products!

Premium Plan

Our Premium plan makes use of all the latest SEO strategies to keep you well ahead of your competition. We offer a special SEO team in place for this plan. You can contact them anytime.

Enterprise Plan

For any big corporate house, that operates on a global filed, they need world class recognition in the most effortless way. Our enterprise plan is created keeping in mind the requirements of such clients.

High volume

Your company just went the global way and you wish to increase the SEO work done. This is the plan that will best fit all your requirements.

Blast Plan

IF you wish to constantly bombard the digital world about each and every step taken by your company, this is the package we recommend. From web designing to online presence - everything will be covered under a single roof.

Hourly/weekly/Monthly Package

You can avail any of these packages on an hourly, weekly or monthly basis. You can upgrade from an hourly package to a weekly or a monthly one.

Brand recognition is just a step away

SEO services helps to create brand awareness and brand recognition in the digital media. Be careful of the SEO Package you select. In case you are confused, consult our SEO professionals for an in-depth idea.

Our SEO Team

We have a huge SEO Team comprising of several professionals with several years of experience. Each one of them is White Hat and Google AdWords Certified. Our SEO packages India are in compliance withPenguin and Panda. You can contact our professionals through email, Skype, gtalk, messenger, IMO at anytime from anywhere across the globe.

Affordable rates

Affordable rates with customized packages make us stand apart from others. To know more in detail, give us a call anytime. Our customer care executives are available 24 X 7.

Note

·         In all the SEO packages, we offer tailor made service to fit client specifications.

·         From keywords selection, website review, and Google analytics to Digital marketing - we offer everything.

·         Affordable rates and on time delivery is our hallmark.

To avail our SEO packages give us a call today!

How To Choose Online Reputation Management Company

How can you choose a quality online reputation management company? You have to determine if an ORM company is credible. You may want to improve your online reputation. You may have found out that in the search engine, a negative result is showing up. For all these reasons, you want to take the help of an online reputation management company. If you want to push the negative result showing on page one of Google or maybe some other business with your name is dominating the search engine results, then you need the services of an ORM firm. Make sure that the ORM company you choose meet your specific requirements.

Let us discuss the factors to be taken into consideration while choosing an online reputation management company.

Communicate with ORM firms

Look for organizations not spending too much on promotions. Avoid any ORM company that spends a substantial amount of cash on advertisements. Pick out a list of firms you want to communicate. Clarify your doubts when they want to settle any dispute fast. Express caution if they have any shady procedure which is intended to attempt to trap Google.  Avoid those agencies which tend to commit to things they cannot deliver. Be meticulous in evaluating the past performance of ORM firms.

Check the ORM company’s credibility

Make sure that the ORM company you are thinking of choosing is verified by a third party. Check the customer testimonials and client reviews. Check if it has vast experience in the internet business. If a company refuses to share this information, then there might be a problem.

Check the ORM team members

Get to know the team members of the online reputation management company. It would be great if you meet the team members personally and talk to them instead of just relying on communication through emails. Ask them about their experience and how they will deal with your project.

Find out how the company’s services work

It is important to analyze whether you are in a position to solve your online reputation problem yourself. If the problem is too complicated or you are unable to focus because of a paucity of time, then it is worthwhile to hire an ORM Package . Just as the need for ORM services has risen, the number of ORM firms have increased manifold. Ask questions before zeroing down on a particular ORM company. Gather information about how their products or services operate.

Flexible pricing system

ORM situations vary from company to company. They are unique situations, and the cost of resolving an issue is not always shown on a rate sheet. If the price quoted does not match your expectation then browse around for a different firm. However, quotation of a high price does not always imply that a company is looking to cash on the situation. It might be a correct assessment of the work needed to tackle your reputation issue. Sometimes the firms offer ORM pricing packages. You can opt not to go for the packages and choose services as per your requirement. The ORM company should offer you flexible pricing.

Conclusion

It is essential to protect your online brand reputation. To ensure that, taking the services of a specialized consultant or hiring the services of an online reputation management company is necessary. You need an ORM company not only when your image needs a real makeover. You can use their services for maintenance purposes to keep up that positive image. Potential customers searching for your company will be adversely influenced by any negative entry and will end up buying products or services from another company. Monitor your online reputation and handle any malicious feedback about your product immediately.

Reliable Wordpress Development Company in India

Are you on the lookout for experienced and qualified Wordpress Development Company? Then here are some really easy tips that will help you locate a development company in India. Wordpress is a popular platform for bloggers and it has caught on really well in India too. A lot people use this platform for promoting different things. It is a very user friendly and rich platform to use.

How to hire a development company that uses Wordpress:

Research over the internet

If you want to locate a reputed company then do some research over the internet and find the best possible option. Read the testimonials and reviews that have been left behind by other people

Go through the tech blogs

Take some time and go through some of the tech blogs that will help you hire a reliable Wordpress Development Company. Again spare some time in going through the testimonials before hiring any company.

Scrutinize the portfolio

A reliable company will never shy away from displaying their portfolio so that a customer knows what to expect from the company. If you like what you see you should then know that the company has sufficient experience.

Take suggestions from your friends

Do not feel ashamed to ask your friends for their suggestions on which company to hire. Short list a few names and then do some comparative research on them. If you already know someone who uses Wordpress then speak to that person right away. There are many companies that offer great services for reasonable rates so you do not have to depend on pricey or a premium company.

Set up an appointment

Once you have selected a company then make it point to go down to their office and speak to a representative. Make sure you ask them everything about their services and do not leave their office without asking for a quotation.

Digital Marketing Points To Incorporate While Working For Ecommerce Ventures

You might have learned a lot about the importance of e-commerce trends and their association with digitalized agencies. However, you cannot work on that easily, unless you are well-versed with the available options. There are certain interesting points, which might work in your way to increase the current sales revenue. And you get to know more about that, with proper research from your side.

Just to add more meaning to your e-commerce adventures, you might have to look at the added digital marketing checklist. It is rather low in number but has qualitative features associated with it. And the more you get to know about the points, the better result you can come up with.

Working on user experience:

Mostly defined as a neglected part of all time, user experience forms the base of every e-commerce venture. If the navigation is not proper and can create some problems, then you will not be able to increase your user base. No matter how many items you have incorporated in your social site, still your work goes down the drain. So, always have to take a quick look at proper user experience, which will help you to gain desired results.

Latest technical incorporation:

Always try to add the latest technologies to your website, which is of great help. If your e-commerce site is backdated, no one is going to come to see what you have in store. Moreover, Google and other search engines will not provide you with the recognition; you have been asking for so long. So, to avoid being in such a mess, you can try to add the latest technology to your kitty, and enhance the value of your website, too.

Get the finest coverage:

The more people get to know about your e-commerce site, the better human traffic you can ask for. And for that, you need proper coverage. Starting from PR to Buzz and other PPC services ads, there are loads of options to work on. And you have to work on that. Otherwise, you will not receive the fame, you have always asked for. Open your site for the reviewers, previous clients and some of the third party bloggers, and attract them to write something positive about your site. That can be of great help.

Using the help of social media:

Social media sites are playing a major role in enriching the brand name of your company. And the same rule is applicable while working on e-commerce sites. So, try to add SMO packages to your website, and gain accurate results. As more people are inclining towards social media, so it won’t be hard for you to reach out to maximum people at the same time, through this medium only.

Experts are ready to help:

Always be sure to take help from expertized web designers and developers, to help you solve problems, relating to e-commerce sites. From affiliated sales to the Search engine optimization help, they can always provide you with noteworthy services. Just judge their credential rates first, and you are good to go. Options are unlimited with experts by your side.

Improve the Speed of Your Sites with HTTP/2

If you find that the websites are taking too much time to load, your server may not be using HTTP/2. If you want to do away with problems faced with website loading, you have to upgrade to HTTP/2. There are many problems with the previous versions such as HTTP 1 and HTTP 1.1. The loading times were relatively quite slow. You will find it frustrating using it. You have to keep real patience for the sites to load fully.

Problems faced while using HTTP1.x

Following are the major problems that are faced with HTTP1.x

•         Text based: The protocols that are used in HTTP 1.x are all text based. It is due to the fact it was tried to make all protocols readable by the humans. These give rise to many inefficiencies like white space and capitalization.

•         Single file transfer at a time: The HTTP 1.x has the capacity to transfer only a single file at a time. This increases the time for the loading of the pages.

•         Problems in facing multiple requests: The type of web usage has gone for a complete change in the rent times. The website sizes and the resources have also grown in number. Time taken for the loading of each resource takes longer than before.

•         Requires complex technical operations: as a lot many numbers of connections need to be made, there is a heavy load on the server. The combined time requirement for making connections becomes quite large.

How problems are overcome with HTTP/2

The use of HTTP/2 is very effective in the fast loading of the websites.

Here are the ways these problems are solved.

•           Machine based: The protocols are made in a manner that it would be understood by the machines and not human beings. It is no more text-based. It follows the binary code and more efficient for the server functioning. Data transfer becomes much faster.

•           Several files can be sent together: All the resources can be moved on a single connection. This makes the process faster.

•           Server sends the files needed by browser: In the HTTP 1.x version, the web browser is responsible for asking the server about the resource requirements. In the HTTP/2 version, the server knows about the resources that are to be sent to the server. This again hastens up the entire process.

•           Different types of optimizations: The HTTP packet header is improved and other betterments are designed which help in the better data transfer process.

How to enable HTTP/2

There is not much trouble to be faced for the enabling of HTTP/2.It has to be done at the level of the web server. There are certain important servers that have prior support for running HTTP/2 version. If you are having a self-owned server, the HTTP/2 libraries are needed to be installed. If you are taking the hosting services from a hosting company, you have to ask them for HTTP/2 version.

Better levels of security

When you change over your server to HTTP/2, you can automatically enjoy a better security version. The privacy factor is also enhanced. This is due to the encryption of the HTTP sites. If you are not sure of how to go about with this, you can ask your hosting company for the required guidance. It is not only the security issue. If you go for the HTTP/2, you will find the websites are functioning much better way. As the technology is making progress, you will benefit with availing the better advanced technology. The overall feel of the use of the web will be enhanced and your business process if done online can become faster.

In case of any queries, get in touch with EZ Rankings - Top SEO Company India!

Get up to 15% Off This Christmas & New Year @ EZ Rankings

This season, you can make your festivals even more joyful and exciting with our grand discount offer. Yes, you have heard it right. The biggest discounts on the occasion of Christmas and New Year are right here. Grab them and make your New Year more exciting.

You can enjoy this offer till 6th January 2017 by placing your order on our website www.ezrankings.org for all services. That means great services at grand prices.

PROJECT OFFERS

• Flat 15 % discount for Order value up to 3099 USD

• Flat 12 % discount for Order value up to 1299 USD

• Flat 10 % discount for Order value up to 399 USD

Christmas and New Year are the two major festivals to say good bye to the passing year and to welcome the upcoming one. This discount is a part of our effort to make the celebration noteworthy for our clients. You must use the coupon code EZFESTIVE16 and make your festivals a remarkable one in the true sense.

How to Grab This Deal?

In case you wish to know more about our discounts and coupons, then you can contact us at contactus@ezrankings.org. We will be happy to answers all your queries. Choose the offer you like most from the list mentioned above and avail this offer.

Remember you have the chance to get that discount on our services from 1st DEC 2016 to 6th JAN 2017. So, just hurry and enjoy!

– See more at: https://www.ezrankings.org/festive-offer.html