Best SEO Tools That Will Really Help You

There are a millions of SEO tools out there, and most new and experienced SEOs are always asking - what are the best tools to must use.

Let’s talk about some of the best SEO tools.

SEMrush

You can use SEMrush to determine if a website is healthy or not. Whenever you are doing outreach and working on link-building campaigns, you always check SEMrush to see how many keywords a site is ranking for in Google. If a site has a high volume of inbound links and DA, but no keywords ranking in SEMrush, then it’s likely they’ve been penalized. SEMrush can also be used for keyword research to see what keywords a site is ranking for.

BuzzSumo

BuzzSumo is now a powerful SEO tool to search ideas for visual, social, and blog content. After creating a database of keywords, you can then look for those keywords in BuzzSumo to brainstorm creative ways of producing titles for say new infographics, Pinterest story boards, etc.

AuthorityLabs

You can track historical rankings and see graphical representations of how a keyword is ranking over time using AuthorityLabs. Most SEO experts know there should never be an isolated KPI, as the data varies based on personalization, data center, etc. However, it can be used to see how a keyword behaves over time given the consistency in the data provided by AuthorityLabs.

SpyFu

You can SpyFu for finding competitive research. For example, when creating a new site, you can check out what they are doing on organic and PPC, and start analyzing their strategy