Top Marketing Trends That Will Dominate 2016

No one can deny that marketing whether you call it online or digital is volatile. There is a change in technology every moment and you cannot be benefitted by them unless you keep track on what is happening around. Knowing and utilizing the latest or upcoming trends in marketing will help you boost your business. They are useful to be even with competitors if not get ahead of them.

Discussed here are marketing trends for 2016, which seems to dominate the digital and online world this year.

Content Marketing Will Be Important As Always

To maintain the steady growth of your business, you will still need to have blogs about it. As always you have to create content in context to your business so that you can sell your products. An active blog, whether in written, video or visual format will create more sales opportunities that that business who do not do so. With good content, you just not maintain your positioning in the market, but also attract users easily.

Mobiles To Dominate Desktops

Till recently, mobiles were considered as the second screen and desktops were the first ones. However, the trend will be changing this year. With the surge in the market for smartphones and desktops, it is expected that mobile usage has surpassed the usage of desktops. Responding to the huge number of users who used smart phones to browse the web, websites are already responsive. Thus, more concentration will be ads that will target the mobile audience.

Video Ads Will Keep On Popping.

It’s true that television has set the trend of a video advertisement, but digital media, mainly mobiles have incorporated nicely. With mobiles, you can reach customers according to their personalized choice. Big players like Bing and Facebook are offering advertisers option to show video, and Google too is joining them soon. This change is found in major social media showing the popularity of video ads among the customers.

New Heights In Wearable Technology

Wearable techs are promising new technology in 2016. Internet of Things (IoT) has passed its formative years and these sophisticated devices will replace smartphones soon. Most of the wearable watches and other devices give its users direct access to the web. Thus, they are considered to be the future of online marketing.

Automated Emails Will Not Lose Their Importance

There not has been much change in marketing strategies with emails except that they too have gone mobile. Marketing departments will still use automated emails to send various newsletter and schemes to their customers. It is always a potential tool to reach customers, and this year will not be different from that.

Emergence of Virtual Reality

2016 promises to bring forward virtual reality devices that will open up a new medium of marketing. To instigate this year, you will find dozens of virtual reality devices. Most of them may be for video games, but there are others too that will attract common users.

Digital Assistants To Bring Change In SEO

2016 will be seeing new techniques of search optimization strategies, thanks to digital assistants like Cortana and Siri. With the help of digital assistants, traditional search engines can find out information on the web. Earlier marketers were using SEO services and PPC to enhance their website rankings. Now, they can make sure whether their information is channelized properly or not.